Content, Content, Content
Creating an idea is so much easier than seeing the follow through. When I started this project, I believed in it heavily, and I still do, however it was brought to my attention that my DA has a lifespan. What I mean by this is that there are only so many ‘hidden treasures’ around campus that I can exploit until I run out. After doing my Pitch this became evident, however, I still liked my idea and decided to continue with my idea until I ran out of content, and when we do eventually run out, we would adapt and slightly change to content that we could post. For the most part, finding content was rather easy as people began telling me places I could go to.
As our project is centralised around the University of Wollongong, I modelled my aesthetic around the official Instagram pages that the university has running. By doing this I have gained followers due to the official-looking nature of the Instagram. As UOW has a very nature-based campus, many of our shots include nature and various forms of greenery which is perfect for an Instagram platform. The aim with this Instagram is to keep it bright and colourful and make sure it fits in with similar UOW pages in the hopes that the university eventually picks it up to become officially associated with the uni.
Finding an audience for this project was simple, as the DA applies to any UOW student and staff. A common way of developing a following is to follow similar accounts and the people that are following them. So by following UOW pages and their followers, I was able to produce follower this way. Another way I gained followers was through the various hashtags that we use on our posts. Every photo has a number of hashtags that stay the same for every post like #wollongong #thisisuow #uow and #uowht, and then speciality hashtags which directly relate to the post. By tagging, liking and commenting on official UOW pages, they have also joined in with following and being constant supporters of the page.