Stacked It

Screen Shot 2018-05-25 at 1.47.56 pm

The concept of stacks… When I first heard it, it went in one ear and out the other. It wasn’t because the concept was necessarily hard to understand but I just didn’t understand why it was important.

It almost seemed too obvious and to have an impact on the media world. I was clearly mistaken. What I realised, though it took me a while, is that without one base layer, the rest cannot exist. In an example, without ios, you don’t have an iPhone, which doesn’t have an app store, which doesn’t have the Instagram app, which doesn’t allow you to post your life to its platform.

A stack refers to media platforms and how they can be built upon. What is crucial about this factor is that if people didn’t build on these platforms, then we wouldn’t be living in the world we are today. So yes, stacks are important, and though they can be seemingly irrelevant, they affect more than you could possibly imagine.

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